Learn of a new appreciation for subway services with the moe girl mascots of the “Get On! Kyoto City Subway” campaign as they head for the screens on May 27 with a finalized short anime made possible with their crowdfund campaign.
First announced in the previous year, the campaign, which was created as a support for the city’s subway service, had not only achieved its initial goal, it earned 10 times more than intended and because of this, the 10-minute short anime will be making its premier at the Live House Kyoto VOXhall where the project’s staff and cast will be making their appearance.
The three main moe mascots of this campaign are three high school girls named Moe Uzumasa, Misa Ono, Saki Matsuga, Rei Uzumasa whom were initially created to boost ridership and offset the staggering budget deficit by the Kyoto Municipal Transportation Bureau in 2011.
It was 2013 however did the girls gained popularity with an art upgrade by local artist Kamogawa. Not only do they have their images plastered around the Kyoto subway system the also helped bring attention to Kyoto attractions, cooperated with the Kyoto International Manga Anime Fair and Kyoto Gakuen University and even gained a light novel.
With the girl’s success in the campaign it has been confirmed that they will be joined by male counter parts, Ryou, Misa’s older brother, and his friend, Takeru. In addition to the two male characters, there is a new character that is being teased for the 20th anniversary of the JR Kyoto Isetan department store and a cafe campaign is launching later this month.
The anime short will be featuring the three main girls as they nervously enter into their first day of high school. Playing as the cheerful and level-headed main character, Moe Uzumasa is Nana Hasegawa. Saki Matsuga, the sporty and frank one of the group is being voiced by Yui Tsukada. Last but not least, Mimori Tanigake is playing as the ‘cool straight woman’ with a skill for the guitar, Misa Ono.
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